myself808
05-16-2003, 05:57 PM
from the New York Times (http://www.nytimes.com/2003/05/16/politics/16IMAG.html?th) (annoying registration required)
Keepers of Bush Image Lift Stagecraft to New Heights
By ELISABETH BUMILLER
WASHINGTON, May 15 — George W. Bush's "Top Gun" landing on the deck of the carrier Abraham Lincoln will be remembered as one of the most audacious moments of presidential theater in American history. But it was only the latest example of how the Bush administration, going far beyond the foundations in stagecraft set by the Reagan White House, is using the powers of television and technology to promote a presidency like never before.
Officials of past Democratic and Republican administrations marvel at how the White House does not seem to miss an opportunity to showcase Mr. Bush in dramatic and perfectly lighted settings. It is all by design: the White House has stocked its communications operation with people from network television who have expertise in lighting, camera angles and the importance of backdrops.
On Tuesday, at a speech promoting his economic plan in Indianapolis, White House aides went so far as to ask people in the crowd behind Mr. Bush to take off their ties, WISH-TV in Indianapolis reported, so they would look more like the ordinary folk the president said would benefit from his tax cut.
snip...
The White House efforts have been ambitious — and costly. For the prime-time television address that Mr. Bush delivered to the nation on the anniversary of the Sept. 11 attacks, the White House rented three barges of giant Musco lights, the kind used to illuminate sports stadiums and rock concerts, sent them across New York Harbor, tethered them in the water around the base of the Statue of Liberty and then blasted them upward to illuminate all 305 feet of America's symbol of freedom. It was the ultimate patriotic backdrop for Mr. Bush, who spoke from Ellis Island.
For a speech that Mr. Bush delivered last summer at Mount Rushmore, the White House positioned the best platform for television crews off to one side, not head on as other White Houses have done, so that the cameras caught Mr. Bush in profile, his face perfectly aligned with the four presidents carved in stone.
And on Monday, for remarks the president made promoting his tax cut plan near Albuquerque, the White House unfurled a backdrop that proclaimed its message of the day, "Helping Small Business," over and over. The type was too small to be read by most in the audience, but just the right size for television viewers at home.
snip...
The most elaborate — and criticized — White House event so far was Mr. Bush's speech aboard the Abraham Lincoln announcing the end of major combat in Iraq. White House officials say that a variety of people, including the president, came up with the idea, and that Mr. Sforza embedded himself on the carrier to make preparations days before Mr. Bush's landing in a flight suit and his early evening speech.
Media strategists noted afterward that Mr. Sforza and his aides had choreographed every aspect of the event, even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush's right shoulder and the "Mission Accomplished" banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call "magic hour light," which cast a golden glow on Mr. Bush.
"If you looked at the TV picture, you saw there was flattering light on his left cheek and slight shadowing on his right," Mr. King said. "It looked great."
The trip was attacked by Democrats as an expensive political stunt, but White House officials said that Democrats needed a better issue for taking on the president. A New York Times/CBS News nationwide poll conducted May 9-12 found that the White House may have been right: 59 percent of those polled said it was appropriate, and not an effort to make political gain, for Mr. Bush to dress in a flight suit and announce the end of combat operations on the aircraft carrier.
But even this White House makes mistakes. One of the more notable ones occurred in January, when Mr. Bush delivered a speech about his economic plan at a St. Louis trucking company. Volunteers for the White House covered "Made in China" stamps with white stickers on boxes arrayed on either side of the president. Behind Mr. Bush was a printed backdrop of faux boxes that read "Made in U.S.A.," the message the administration wanted to convey to the television audience.
Question: What do you think of this kind of *staging*, and is it just me or is there a barely detectible shifting in the tone of the press, toward a more skeptical tone regarding Bush's policies and proclomations?
Keepers of Bush Image Lift Stagecraft to New Heights
By ELISABETH BUMILLER
WASHINGTON, May 15 — George W. Bush's "Top Gun" landing on the deck of the carrier Abraham Lincoln will be remembered as one of the most audacious moments of presidential theater in American history. But it was only the latest example of how the Bush administration, going far beyond the foundations in stagecraft set by the Reagan White House, is using the powers of television and technology to promote a presidency like never before.
Officials of past Democratic and Republican administrations marvel at how the White House does not seem to miss an opportunity to showcase Mr. Bush in dramatic and perfectly lighted settings. It is all by design: the White House has stocked its communications operation with people from network television who have expertise in lighting, camera angles and the importance of backdrops.
On Tuesday, at a speech promoting his economic plan in Indianapolis, White House aides went so far as to ask people in the crowd behind Mr. Bush to take off their ties, WISH-TV in Indianapolis reported, so they would look more like the ordinary folk the president said would benefit from his tax cut.
snip...
The White House efforts have been ambitious — and costly. For the prime-time television address that Mr. Bush delivered to the nation on the anniversary of the Sept. 11 attacks, the White House rented three barges of giant Musco lights, the kind used to illuminate sports stadiums and rock concerts, sent them across New York Harbor, tethered them in the water around the base of the Statue of Liberty and then blasted them upward to illuminate all 305 feet of America's symbol of freedom. It was the ultimate patriotic backdrop for Mr. Bush, who spoke from Ellis Island.
For a speech that Mr. Bush delivered last summer at Mount Rushmore, the White House positioned the best platform for television crews off to one side, not head on as other White Houses have done, so that the cameras caught Mr. Bush in profile, his face perfectly aligned with the four presidents carved in stone.
And on Monday, for remarks the president made promoting his tax cut plan near Albuquerque, the White House unfurled a backdrop that proclaimed its message of the day, "Helping Small Business," over and over. The type was too small to be read by most in the audience, but just the right size for television viewers at home.
snip...
The most elaborate — and criticized — White House event so far was Mr. Bush's speech aboard the Abraham Lincoln announcing the end of major combat in Iraq. White House officials say that a variety of people, including the president, came up with the idea, and that Mr. Sforza embedded himself on the carrier to make preparations days before Mr. Bush's landing in a flight suit and his early evening speech.
Media strategists noted afterward that Mr. Sforza and his aides had choreographed every aspect of the event, even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush's right shoulder and the "Mission Accomplished" banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call "magic hour light," which cast a golden glow on Mr. Bush.
"If you looked at the TV picture, you saw there was flattering light on his left cheek and slight shadowing on his right," Mr. King said. "It looked great."
The trip was attacked by Democrats as an expensive political stunt, but White House officials said that Democrats needed a better issue for taking on the president. A New York Times/CBS News nationwide poll conducted May 9-12 found that the White House may have been right: 59 percent of those polled said it was appropriate, and not an effort to make political gain, for Mr. Bush to dress in a flight suit and announce the end of combat operations on the aircraft carrier.
But even this White House makes mistakes. One of the more notable ones occurred in January, when Mr. Bush delivered a speech about his economic plan at a St. Louis trucking company. Volunteers for the White House covered "Made in China" stamps with white stickers on boxes arrayed on either side of the president. Behind Mr. Bush was a printed backdrop of faux boxes that read "Made in U.S.A.," the message the administration wanted to convey to the television audience.
Question: What do you think of this kind of *staging*, and is it just me or is there a barely detectible shifting in the tone of the press, toward a more skeptical tone regarding Bush's policies and proclomations?