achtungbaby
09-20-2006, 11:35 PM
NEW YORK (Reuters) - Internet media company Yahoo Inc. and Current TV, a television channel founded by former U.S. Vice President
Al Gore, said on Wednesday they had teamed up on a Web video service aimed at young adults.
The service, named the Yahoo Current Network, will feature both professionally produced video and material from viewers. No financial terms were disclosed.
The companies said the service's revenue would be derived from advertising. The move comes amid the exploding popularity of video sharing services, such as YouTube.com, and builds on Yahoo's strategy of creating Internet communities around specific areas of interest.
The Yahoo Current Network will launch four Internet channels tracking buzz-generating trends, sports news, hot cars and exotic vacations. It plans to offer a total of eight channels by the end of 2007.
Madeleine Smithberg, a co-creator of Comedy Central's "The Daily Show with Jon Stewart," which is popular with young adults, is an executive producer of one new Web channel.
Current TV launched in August 2005, aiming to capture young audiences and give them a say in how news and other events are reported. The network says about one-third of its on-air broadcasts are created by viewers.
Current TV is available to 30 million U.S. homes through cable operators Comcast Corp. (Nasdaq:CMCSA - news), Time Warner Cable and satellite provider DirecTV (NYSE:DTV - news).
Boy, I bet the agency Yahoo picked to develop their video site must really kick ass:P
Al Gore, said on Wednesday they had teamed up on a Web video service aimed at young adults.
The service, named the Yahoo Current Network, will feature both professionally produced video and material from viewers. No financial terms were disclosed.
The companies said the service's revenue would be derived from advertising. The move comes amid the exploding popularity of video sharing services, such as YouTube.com, and builds on Yahoo's strategy of creating Internet communities around specific areas of interest.
The Yahoo Current Network will launch four Internet channels tracking buzz-generating trends, sports news, hot cars and exotic vacations. It plans to offer a total of eight channels by the end of 2007.
Madeleine Smithberg, a co-creator of Comedy Central's "The Daily Show with Jon Stewart," which is popular with young adults, is an executive producer of one new Web channel.
Current TV launched in August 2005, aiming to capture young audiences and give them a say in how news and other events are reported. The network says about one-third of its on-air broadcasts are created by viewers.
Current TV is available to 30 million U.S. homes through cable operators Comcast Corp. (Nasdaq:CMCSA - news), Time Warner Cable and satellite provider DirecTV (NYSE:DTV - news).
Boy, I bet the agency Yahoo picked to develop their video site must really kick ass:P