yoMAMA
06-25-2006, 09:39 PM
Cellphone Company Makes A Call: Korean Americans
Firm Targets Tech-Savvy Population
By Sara Kehaulani Goo
Washington Post Staff Writer
Monday, June 26, 2006; A01
When Helio LLC wanted to market a new $250 ultra-high-tech cellphone this year, it targeted three distinct groups: spoiled teens, tech geeks and Korean Americans.
Korean Americans make up less than 1 percent of the U.S. population, but U.S. telecommunications firms take note of them because their kin across the Pacific are among the most tech-savvy people on the planet.
http://www.washingtonpost.com/wp-dyn/content/article/2006/06/25/AR2006062500763.html
Firm Targets Tech-Savvy Population
By Sara Kehaulani Goo
Washington Post Staff Writer
Monday, June 26, 2006; A01
When Helio LLC wanted to market a new $250 ultra-high-tech cellphone this year, it targeted three distinct groups: spoiled teens, tech geeks and Korean Americans.
Korean Americans make up less than 1 percent of the U.S. population, but U.S. telecommunications firms take note of them because their kin across the Pacific are among the most tech-savvy people on the planet.
http://www.washingtonpost.com/wp-dyn/content/article/2006/06/25/AR2006062500763.html